Celebrating
Craft Labor
through a culture of support
Giving Credit where Credit is Due
Craft labor is arguably the backbone of any given project. And as that labor pool constricts, recruiting, cultivating, and retaining this specialized workforce is more important than ever. That said, a couple sure ways to bring together any group of people is to highlight their value and showcase their efforts. This is where I come in. I’ve been telling stories with my camera for two decades. But what I do has much more to do with people than it does photographs. My job is to bring out personality. Full stop. I don’t care if you’re a one-eyed, one-horned flying purple people-eater. If you’re human, you should find a connection to my work. But you still have to help me understand how you get that whole operation off the ground.
“Carl is not only a great phtographer, but a great person!”
CHRISTOPHER S. MORRIS — DIRECTOR NATIONAL HEALTHCARE | SWINERTON
People don’t typically seek out recognition — but everyone appreciates validation. 
Even you. And you rock.
No one gets to see the wizard. No way, no how.

I was a sergeant in the United States Marine Corps. I could engage a target from 500 yards and fieldstrip an M-16 blindfolded. After serving with some of the bravest people I’ve ever met, I traded my weapon for a camera — and learned about myself.

In the years that followed, I was reborn through photojournalism. My work has since taken me around the world — and into the lives of countless beautiful people. Today I shoot a healthy mixture of commercial, editorial, and personal work.